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β...the cumulative de-creation of the past (in the very act of preserving it), the fabrication of a new, parallel reality that makes the past immediate while underscoring its comic or tragic ineffectuality, that invests the specificity of the past with an unlimited irony, that transforms the present into the past and the past into pastnessβ- Susan Sontag This happens so quickly that the simple act of publishing online changes the context of a work. This indexical shift creates an intellectual distance between the work and the Artist. In this performance, the authorship is transferred to that of the online personality. The medium itself, a signifier, the screen, a sign of providence. When posting, the Artist becomes a sign, a digital artifact that can be utilized. This is especially useful for reinterpreting themselves in their own archive or personal narrative. The Internet is particularly adept at the manipulation of signs. Industrial and corporate interests have wrested away the agency of an artist, and each viewer recontextualizing work with their own mythologies. These distances and manipulation become further interpretation, not with the thumbprint of an Artist or chemical artifact, but through a social digital distortion. The internet serves us back a copy of ourselves in pieces.
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